Search Engine Advertising (SEA)
Digital advertising encompasses a wide range of online marketing tactics aimed at promoting products or services to a targeted audience. Here are the main subcategories of digital advertising.
Search engine advertising involves placing ads on search engine results pages (SERPs) to capture user intent at the moment they search for specific keywords.
- Pay-Per-Click (PPC): Advertisers pay a fee each time their ad is clicked.
- Keyword Targeting: Bidding on relevant keywords to display ads when users search for those terms.
- Ad Extensions: Enhancing ads with additional information like call buttons, location info, or site links.
