Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of enhancing a website's visibility in search engine results to attract more organic (non-paid) traffic. SEO involves various strategies and techniques aimed at improving a website's ranking on search engines like Google, Bing, and Yahoo. By optimizing different aspects of a website, businesses can increase their chances of appearing at the top of search results when users search for relevant keywords.
By implementing these SEO strategies, businesses can improve their online visibility, drive more organic traffic, and ultimately increase conversions and sales. Effective SEO requires ongoing effort and adaptation to keep up with evolving search engine algorithms and user behavior trends.
- On-Page SEO: Optimizing individual web pages to rank higher in search engines.
- Off-Page SEO: Building backlinks and social signals to improve site authority.
- Technical SEO: Enhancing technical aspects like site speed and mobile friendliness.
